Last updated on 06-August-2025
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Updated on: 06-August-2025
This Privacy Policy explains the policies of https://www.wickedproblemshub.com on the collection, use, disclosure and protection of personal data we collect when you access https://www.wickedproblemshub.com (the "Service"). This Privacy Policy defines and describes your privacy rights and how you are protected under applicable privacy laws.
By using our Service, you are consenting to the collection and use of your personal data in accordance with this Privacy Policy. Please do not access or use our Service if you do not consent to the collection and use of your information as outlined in this Privacy Policy. This Privacy Policy has been created with the help of CookieScript Privacy Policy Generator .
The definitions of legal basis used below are understood as follows:
Legitimate interest: interest of the Company or of a third party, provided that your interests or the fundamental rights and freedoms are not overriding, and such use of your persona; details balanced against your human rights and freedoms.
Contract performance: processing your personal data where it is necessary for the performance of a contract to which you are a party or to take pre-contractual measures before entering such a contract.
Legal Obligations: processing your personal data where it is necessary for compliance with a legal or regulatory obligations that we are subject to.
Consent: your consent shall mean any freely given, specific, informed, and unambiguous indication of your wishes by which you, by a statement or by a clear affirmative action, signify your agreement to the processing of personal data relating to you. We can request your consent for processing when we do not have another legal basis for processing your data.
Usage Data.
What We Collect: Information on how users interact with our website or application, including pages visited, time spent on pages, click paths, and browser details.
Purpose: To analyze user behavior, optimize performance, and enhance the user experience.
Retention Period: 30 days
Legal Basis: Legitimate Interests
Personal Identification Information.
What We Collect: Full Name, Email Address
Purpose: To manage user accounts, support secure access, and provide personalized content.
Retention Period: 365 days
Legal Basis: Contractual Necessity
Contact Information.
What We Collect: Work Address, email address
Purpose: To ensure accurate service delivery and support account-related communication.
Retention Period: 365 days
Legal Basis: Consent
Payment & Financial Information.
What We Collect: Credit/Debit Card Details (collected securely), Billing Information, Transaction History
Purpose: To securely process transactions and maintain compliant financial operations.
Retention Period: 365 days
Legal Basis: Legal Obligation
Online Identifiers & Device Information.
What We Collect: IP Address, Browser Type and Version, Operating System
Purpose: To secure our platform, optimize performance, and understand technical usage.
Retention Period: 365 days
Legal Basis: Legitimate Interests
Location Data.
What We Collect: Geolocation (GPS coordinates, location based on IP)
Purpose: To personalize experiences and services based on your location.
Retention Period: 365 days
Legal Basis: Legitimate Interests
Preferences and Behavioral Data.
What We Collect: User Interests and Preferences
Purpose: To personalize recommendations, ads, and content.
Retention Period: 365 days
Legal Basis: Consent
Consent and Legal Documents.
What We Collect: Consent Forms, Signed Agreements
Purpose: To fulfill legal and regulatory obligations.
Retention Period: 1000 days
Legal Basis: Contractual Necessity
We collect information you provide directly to us when you:
Fill in any forms
Use our Services
Correspond with us
Speak with a member of our Clients’ support team
Contact us for other reasons
Requirements to Provide Personal Data:
In certain cases, the provision of personal data is either a legal or contractual requirement, or a requirement necessary to enter into a contract.
Contractual requirement:
Name and email are required to register an account. When using The Population Health Playbook App, users may protect their personal data by using a private relay when subscribing to the app subscriptions. This obscures the email address from The Wicked Problems Hub.
If you do not provide the requested data: The user will not be able to access premium features.
We do not transfer personal data to any third countries outside the European Economic Area (EEA).
You have the following rights regarding your personal data: -
Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You can ask us to correct any inaccurate or incomplete information.
Right to Erasure (Right to be Forgotten): Under certain conditions, you may request the deletion of your personal data.
Right to Restrict Processing: You can request the limitation of processing of your personal data under specific circumstances.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transfer that data to another controller
Right to Object: In some cases, you may object to the processing of your personal data.
Right to be Informed: You have the right to be provided with clear, transparent and easily understandable information about how we process your personal data.
Withdrawal of Consent:
In accordance with Article 13(2)(c) of the GDPR, you have the right to withdraw your consent to the processing of your personal data at any time. As a visitor to this website, you can easily adjust or withdraw your consent directly via the consent banner provided on the site.
Alternatively, if you prefer, you may contact the website operator using the contact details provided in this privacy policy. Please note that withdrawing your consent does not affect the lawfulness of any processing carried out before your withdrawal.
To exercise these rights, please contact us at info@wickedproblemshub.com.
We will exercise your rights only after receives your written request to exercise a particular right indicated above and only after confirming the validity of your identity.
Your requests shall be fulfilled, or fulfilment of your requests shall be refused by specifying the reasons for such refusal, within one month from the date of submission of the request meeting our internal rules and GDPR. The period may be extended by two further months if the request is related to a great scope of personal data or other simultaneously examined requests. We will inform you of any such extension within one month of receipt of the request, together with the reasons for the delay. A response to you will be provided in a form of your choosing as the requester.
We may refuse to satisfy your request if the exceptions and/or limitations to the exercise of data subjects' rights set out in the GDPR apply, and/or if your request is found to be manifestly unfounded or disproportionate. If we refuse to satisfy your request, we will give you our reasons for such refusal in writing.
Right to Lodge a Complaint with a Supervisory AuthorityIf you believe that our processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with a competent supervisory authority. For example, if you reside in the European Union, you may contact your national Data Protection Authority. Detailed contact information for your supervisory authority can typically be found on its official website.
Please note that, although no system of technology is completely secure, we have to implement appropriate security measures in order to minimize the risks of unauthorized access to or improper use of your personal information.
Please note that, although no system of technology is completely secure, we have to implement appropriate security measures in order to minimize the risks of unauthorized access to or improper use of your personal information.
We and our third-party service providers that may be engaged in the processing of personal data on our behalf (for the purposes indicated above) are contractually obligated to respect the confidentiality of the personal data.
We implement reasonable security practices and procedures to help protect the confidentiality and security of your information, including any non-public personal information. We protect your information using reasonable physical, technical, and administrative security measures, including by limiting access to your information to employees with a need to know such information.
We regularly review this Privacy Policy and reserve the right to modify it at any time in accordance with applicable laws and regulations. Any changes will take effect immediately upon their publication on our Website.
Please review this Privacy Policy from time to time to stay updated regarding any changes.
For any questions, please contact us through the following methods:
Name: The Wicked Problems Hub Ltd
Address: 123 City Road, London, UK
Email: info@wickedproblemshub.com
Website: https://www.wickedproblemshub.com